Message matters: what consumers want from their banking communications

When your customers receive a banking communication, they want it to be clear, concise, personalized, and visually appealing. Communications with these characteristics reinforce customers' trust in you and contribute to a long, happy relationship.

The insights below come from a Computershare survey of 500 US banking customers and their attitudes to the communications they receive from their banking provider.

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The clarity of communications from financial institutions holds considerable weight and shouldn't be underestimated. In fact, it's one of the most important factors to consider.

Actions taken by customers when the receive an unclear message:

Clear communications, on the other hand, build trust. Nearly two-thirds (61%) of customers said clear communications make them trust their banking provider much more.

We are Computershare

At Computershare, we turn our client's complex data into clear, compliant communications that build trust and drive results. With deep expertise across regulated industries, we know what's at stake when every message matters. For over 30 years, we've worked with some of the world's most recognized brands, delivering their communications accurately, securely, and on time.

From strategy, design, and composition to multi-channel delivery and digital archiving, our comprehensive solutions help you engage customers, build stronger relationships, reduce risk, and deliver measurable business outcomes. When communications are critical, clients trust us to deliver confidence in every communication.

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